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Link Attributes: Nofollow vs Dofollow

Date Last updated 1 year ago

<a href="http://www.google.com/" rel="nofollow">Google</a>

rel="nofollow"

Nofollow indicates that the linked document is not endorsed by the author of this one, for example if it has no control over it, if it is a bad example or if there is commercial relationship between the two (sold link). This link type may be used by some search engines that use popularity ranking techniques.

rel="sponsored"

Sponsored indicates links on a site that were created as part of advertising, sponsorships or similar agreements.

rel="ugc"

Ugc indicates links that appear within User Generated Content, such as comments and forum posts.

rel="dofollow"

Dofollow indicates that the linked document is endorsed by the author of this one. Dofollow is the default rel value.

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