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Link Attributes: Nofollow vs Dofollow

Date Last updated on September 11, 2019

<a href="http://www.google.com/" rel="nofollow">Google</a>


Nofollow indicates that the linked document is not endorsed by the author of this one, for example if it has no control over it, if it is a bad example or if there is commercial relationship between the two (sold link). This link type may be used by some search engines that use popularity ranking techniques.


Sponsored indicates links on a site that were created as part of advertising, sponsorships or similar agreements.


Ugc indicates links that appear within User Generated Content, such as comments and forum posts.


Dofollow indicates that the linked document is endorsed by the author of this one. Dofollow is the default rel value.

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