Speed is very important for a website. It's so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. PageSpeed Insights is an online tool provided by Google which is used to test and identify web performance issues on sites. You can access PageSpeed Insights by visiting https://developers.google.com/speed/pagespeed/insights/.
Search engine optimization (SEO) is the practice of increasing traffic to your website through organic search engine. Performance plays a major role in the success of any web site. Fast loading sites have higher conversion rates and lower bounce rates. Your goal should be to be the fastest site in your niche. Be faster than your competitors. A slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation. Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page.
A website SEO checker software can help you test website speed and more. Vovsoft SEO Checker is an easy to use website crawler, able to crawl both small and very large websites efficiently, while allowing you to find broken links, analyze the results in real-time, gather onsite data, distinguish internal and external links, check dofollow and nofollow links, analyze META descriptions, H1, H2, H3 tags.